International forum: Business - !!.What are some examples of restaurants using psychology. . .???
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4 Jun 2015 09:26

What are some examples of restaurants using psychology to manipulate our spending and eating habits?

14 Oct 2016 19:30

1. They use COLOR to hypnotize consumer appetite. For example, using RED color to add up our appetite.

Some popular product in the world, such as Coca Cola uses red color because they know about this effect to consumer's psychology.

2. Manipulating the price
Some trick to trap consumer is do not put zero after the exact number and OMIT the currency symbol .
For example, $1000 written on the menu or price tag is changed to be 1K .

It'll manipulate the brain and trick the eyes that the product is cheap or inexpensive.