Nigerian forum: MoboFree news - MOBOfree - the most trusted and safest Marketplace in Nigeria
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20 Jul 2015 23:21

Large online marketplaces in Nigeria are very attractive space for fraudsters who can make serious financial harm or even worse. Few months ago ago all Nigeria was speaking about Orekoya kids, who were abducted in Lagos by nanny, hired through OLX classifieds. So when it comes to online trading - security must be your major concern.

MOBOfree - the safest and the most trusted marketplace in Nigeria, Uganda and other African countries has shared some interesting facts about scammers and about unique security measures implemented on MOBOfree in order to protect users.


According to MOBOfree CEO Cristobal Alonso, most of local classified players have standard safety measures, like possibility to report a scam or rate a user; safety tips visible for all visitors, etc. But reality shows that such measures are far from enough - it’s necessary to implement much more tools specifically adopted for Nigerian market to ensure appropriate level of security. And MOBOfree is right on the leading edge in this specific area.

“Our priority is to block scam adverts BEFORE they become visible to our visitors; someone gets scammed, loses money and reports it for us. Not just play “you inform us, we react” game. Such simple things as possibility to report ads won’t help here.” – says CEO of MOBOfree.

In order to achieve this goal, MOBOfree has really impressive arsenal of safety measures:

1. MOBOfree has a dedicated and well trained quality control team which reviews every single advert manually before launching it live. “I can confirm that up to 30% of our classifieds are removed during quality check because of clear scam signals, BEFORE they become visible to our visitors. I can only imagine how big are scam volumes on platforms which do not perform any advanced security measures” – says Mr. Alonso.

2. MOBOfree has a special automated algorithms identifying scammy behavior. “You might be surprised but 90 % of scammers have the same specific behavior patterns on our platform and in many cases we can say a person is doing or going to do some illegal activities even before seeing the content of his or her classifieds.” – says MOBOfree CEO.

3.MOBOfree has an unique MoboGuards program. As MOBOfree is a social marketplace, it leverages social element to ensure security. “Some time ago we have activated MOBOguards program, allowing our members participating in this program to search for scammers, report them and get reward for it. Almost 1/3 of our users’ database joined this program, so when someone asks how many people are working on MOBOfree scammers control, I joke that over 1 million safety employees. This is an amount of registered members who joined MoboGuards program” – says Mr. Alonso.

4. MOBOfree Offline teams. According to CEO of MOBOfree, some classifieds’ categories are extremely sensitive and popular between fraudsters in Nigeria – cars’ classifieds would be a good example here. This category of classifieds gets approximately 3 times more scammy classifieds in comparison with other categories. To ensure MOBOfree users are getting only trusted content, MOBOfree cooperates with big part of trusted car dealers and is sending offline teams to collect cars classifieds in the biggest local marketplaces.
If you are interested in buying car - you can always check classifieds from trusted dealers posted on MOBOfree.

5. MOBOfree has an internal rating system allowing buyers to rate sellers and report suspicious/illegal activities 24 hours per day, 7 days a week.
All users suspended on MOBOfree for illegal activities stay suspended forever. In other boards of classifieds – even after ban scammers usually have an opportunity to register again. They just need to create new mailbox for that. And MOBOfree went extra mile here. MOBOfre is tracking phone numbers of scammers. So once scammer is identified – he or she won’t be able to cheat on MOBOfree with the same phone number. And changing phone numbers is not so easy & cheap like registering new mailboxes.

6. MOBOfree has a phone safety hotline allowing reporting any issues immediately and get live advice or support.

MOBOfree.com CEO Cristobal Alonso says that quality and safety are top priority things on MOBOfree. „We always try to ensure that only honest, real people are buying and selling on our site and we help them to do this more comfortably.” – appends Mr. Alonso.

Edited by Mobofree / 20 Jul 2015 23:29
21 Jul 2015 00:11
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21 Jul 2015 01:20
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21 Jul 2015 07:27
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21 Jul 2015 10:58
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22 Jul 2015 22:28

Nice