Regional Sales Manager

Job opening: sales jobs, jobs in Nigeria

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Regional Sales Manager
Location: All Nigeria
Last update:

Ad description

Job Description:

  • Lead and develop a team of Sales Officers with the purpose of influencing KPI Performance positively in order to achieve the Region business objectives.

Responsibilities (IPE Factors: Impact & Innovation):

  • Responsible for the achievement of Volume target and other KPIs
  • Responsible for developing existing customers and recruiting new ones.
  • Responsible for ensuring improvement in the numbers of active vendors in assigned Region
  • Responsible for ensuring improvement in vendors daily sales
  • Ensure availability target is achieved.
  • Persuade customer to ensure product is kept at right quality temperature.
  • Ensure sales assets functionality - Bicycle, push cart, freezers and generators
  • Responsible for price compliance
  • Manage credit limit and debt to be within set target.
  • Responsible for the aggregate of the KPIs of his/her sales team.
  • Report : Sends Weekly and Monthly Sales Report
  • Mapping : identify and determine the right number of customers FT, Ex Agents & Agents required per territory; Vendors territory gap/coverage per territory ; Event coverage.
  • Responsible for coaching and the professional development of his/her sales team
  • Ensure understanding and execution of the commercial rules& guidelines
  • Develop the channel, customer, and vendors expertise of his/her team
  • Ensure increase in the number of Sales Point .
  • Constructively analyse and report competition activities.
  • Conduct Field Accompaniment with at least four SO per week.
  • Drives and monitors performance evaluation and coaching of SO.
  • Identify the potentials of high performers and build on their strengths.
  • Analyze and evaluate training needs/gaps of SO


  • Ensure Region KPIs are achieved.
  • Drive a winning culture; lead coaching and coordinate weekly/ monthly Regional meetings and ensure target understanding.
  • POP Execution; conduct structured market visits and write feedback reports regarding outlet activations and sales operations.

Performance Management (Key Performance Indicators):

  • Volume
  • Number of new customers
  • Active Vendors
  • Vendors Sales
  • Availability
  • Quality

Asset Utilization:

  • Generator Operational
  • Freezer Operational
  • Bicycle operational
  • Push cart operational
  • Credit Limit/Debt Management
  • Price Compliance
  • Actual call vs. Planned call
  • Work/Business Contacts And Authority (IPE Factor: Communication):


  • The entire sales team in the Region and all levels
  • Meet regularly with team and NSM in order to create a result-oriented, customer focused and accountable sales team in accordance with the Fan Milk policies and plans.
  • HR on sales staff and company policies
  • Finance on customer accounts etc


  • FTs, Ex Agents , Agents Pushcart Agents and new Ex Agents
  • Learning & Career Opportunities

In this position, the incumbent will have an opportunity to acquire skills and knowledge in the following areas:

  • Work as a team lead in a large organisation
  • In-depth business knowledge of Fan Milk business
  • Good (internal and external) communication skills
  • Business development skills
  • Career development programmes


  • Must be driven to keep the process moving , an outgoing and convincing personality, with a sense of urgency, who can communicate at all levels and persuade key stakeholders in to the right course of action.
  • Leadership skills.
  • Presentation skills.
  • Personal Effectiveness/Credibility.
  • Business Acumen.
  • Problem Solving/Analysis.
  • Results Driven.
  • Strategic Thinking.
  • Minimum of first degree in Business Admin, Marketing or other related discipline (2.2) or HND lower credit.
  • Must have financial and business acumen.
  • Minimum of 5 years post graduate experience in sales of FMCG with multi-cultural/multinational environment.
  • IT skills (MS office - Powerpoint, Excel, Word).
  • Planning, organising and coordinating skills.
  • Result oriented.
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