Strategic Marketing Lead

Job opening: sales jobs, jobs in Abuja, Nigeria

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Strategic Marketing Lead
Location: Abuja
Last update:

Ad description

GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.

Job Title: Strategic Marketing Lead


Job Field
Administration, Secretarial, Finance, Accounting, Audit, Sales, Marketing

Role Summary
Working with the Nigeria Global Growth Organization teams and Businesses, the SML will drive research, analysis, evaluate and recommend strategic directions for GE’s growth in the country. This is a cross business role that requires a solid knowledge of GE’s varied business units.

Essential Responsibilities
Conduct market-back analysis, using a variety of marketing research tools, to translate market needs in to
company solutions.
Work with the various businesses to assess market share, growth and potential cross business opportunities Deliver on requests by
leadership team for segmentation, country assessments, market intelligence, monitoring of KITs, value proposition developments,
scenario planning, customer profiles, SVP visits briefing books, customer meetings prep.
Gather data on competitors and analyze it with presentation on findings and recommendations where needed. Analyze their prices,
sales, and method of marketing and distribution.
Conduct economic and commercial surveys to identify potential markets for products and services.
Provide leadership, advice, and counsel to GE senior management in support of business strategies.
Develop strategies to grow incremental business for the various GE Business Segments.
Utilize Market and Competitive insight, detailed understanding of the customer`s business model and how GE’s product and services portfolio develop and deliver added value.

Qualifications and Requirements
Minimum of a Bachelor’s Degree in Business Administration, Finance, or other related fields from an accredited university
Minimum 5 years relevant experience in Business Development, Marketing and/or building growth plans
Develop and maintain customer relationships at the CEO staff level and at least the next two levels down.
Strategic and product marketing exposure
Customer-centric mindset, able to translate customer issues/needs into profitable business solutions.
Infrastructure industry understanding and specific expertise.
Excellent interpersonal, communication, presentation, and facilitation skills.
Excellent strategic thinker who can translate business development challenges into opportunities.
A valid NYSC discharge or exemption certificate will be required
Must have valid authorization to work full-time without any restriction in Nigeria
Commercial experience
Good understanding of business location
English language fluency both oral and written
MBA or Master’s degree in Marketing, Business Administration or related field
Solid Knowledge of Market, Environment.


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