Research Coordinator Vacancy, Promasidor Nigeria

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Research Coordinator Vacancy, Promasidor Nigeria
Location: All Nigeria
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Ad description

Promasidor Nigeria has achieved tremendous growth since 1993 when it commenced operations, and presently employs about 1015 people across the country. Today, Promasidor holds a leading position in the Nigerian powdered milk market with its COWBELL MILK brand, which has found its way into the hearts and homes of thousands of consumers. Promasidor Nigeria also sells its products in many neighbouring countries, including Benin, Niger, Chad and the Central African Republic.
Job Status: Full Time Job,
Remuneration: Attractive,
Location: Lagos, Nigeria
To aid business and brand decision-making by identifying information & insight needs, using both qualitative and quantitative tools to carry out research where required, and analysing data to provide actionable insights.Responsibilities1.Marketing insight: Manage the execution of all continuous and ad hoc research studies (e.g. Omnibus, Retail Audit, Consumer Audit, Brand Imagery, Usage and Habits Studies). Analyse data received and integrate findings from multiple sources into actionable consumer and customer insights for brand planning and activity implementation. Provide detailed reports and presentations for brand teams, PNG management and Group management.2.Brand Health & competitor monitoring: Support the brand teams in the production of regular brand Health and competitor reports, by monitoring attitudes, trends, competitive landscape and product mix.3.Business support: Be the central point of contact for all PNG and Group requirements for research and consumer insight in Nigeria. Co-ordinate all research requests from internal PNG and Group stakeholders and make recommendations on how to address information needs. Maintain a database of research studies for easy reference by all stakeholders. Provide data and/or situation analyses as required for business issues. Ensure best practice in tracking and reporting processes for brand activities.4.New product development: Support new product development briefs and project teams by providing analysed data on trends, threats and market opportunities.
5.Budget: Manage the research budget to ensure execution of continuous and ad hoc research programmes.6.Results: Provide strategic direction with actionable insights from consumer and customer research, which aid strategic and tactical decision-making.7.People development: Provide coaching as required to the brand teams on research tools and techniques to meet information needs and gaps.Financial scope: Responsible for management and reporting of the research budget across the brands portfolio.
Minimum 4 years’ work experience in an FMCG company or a research agency.• KnowledgeConsumer knowledge & understanding
Research tools and techniques
Data analysis
Brand Health monitoring & analysis
Monitoring attitude & behaviour trends
Managing budgets
Managing third-party agencies & suppliers
Project management
Presentation skills
Microsoft Office suite – Word, Excel and power point

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