Etisalat Vacancy: Customer Value Management Specialist

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Etisalat Vacancy: Customer Value Management Specialist
Location: All Nigeria
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Ad description


Job Status: Full Time Job,
Remuneration: Attractive,
Location: Lagos, Nigeria
Specialist, Customer Value ManagementResponsible for the implementation and execution of diverse inbound marketing activities by leveraging on the inbound campaign capability, analytical models and the enterprise data warehouse. The inbound campaign execution would drive a robust customer retention and lifecycle management programmes which will translate to incremental revenue and reduce dormancy on the customer base.
Principal Functions
The Specialist will provide oversight on all business analysis and reporting such as Offer Performance reports, Agents Performance reports and other ad-hoc reports on the Nest Best Action (NBA) capability.
Develop specific and NBA exclusive offers for different segments of the base and manage the NBA offer portfolio
Update and modify the Offer Catalogue and business rules that form the basis of Logic configuration;
He/she will provide insight on offer strategy and development and be responsible for all logic configuration such as Offer Update, Offer Creation, Business Rule update, bug fixing and other ad-hoc requests.
Work with the Segment Managers to agree the segment based strategy approach to ensure that there is maximum coverage across the customer base. The approach will cover various inbound campaign channels and programmes.
Ensure consistent and up-to-date business rules/algorithms on Next Best Action (NBA) to ensure that customer targeting works across product lines and that proposed offers are both relevant and of value to our customer base
Work directly with Call Centre Agents and Team Leaders to create simple solutions to which allow our customers to convert/adopt/accept offers in a faster and simpler way
First degree from a recognised University in (Finance, Engineering, Commerce, Science or nay relevant discipline.
Experience,Skills & Competencies
Three (3) to five (5) years relevant post NYSC experience
There is an essential requirement for data analysis and critical thinking skills
A Post-Graduate qualification would be advantageous
Experience of a combination of the following: Direct Marketing/Customer Value Management, with Customer Data analysis and management reporting (essential)
Project Management experience advantageous
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