Marketing job

Job opening: marketing jobs, jobs in Surulere, Lagos, Nigeria

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Marketing job
Suggested salary: NGN 180,000
Location: Surulere, Lagos
Last update:

Ad description

Department: Marketing

Reports to: Director of Marketing

Travel Required: 20-30%

Position Summary

The Marketing Manager will be responsible for the development, implementation and monitoring of commercial programs driving the strategic directives of the U.S. market development function. This position will have responsibility of interacting closely with the sales force, treating and referring physicians and clinicians, and driving the execution of tactics such as national and local market development programs, sales force and clinician training on market development initiatives, and national / local disease/treatment education programs and events.

Principal Accountabilities

Develop strategic and tactical plan for the Peripheral IV Catheter (PIVC) market and future growth markets.

Possess solid working knowledge of marketing principles and techniques, including market research, product positioning and differentiation, value propositions and marketing programs

Develop and implement marketing plans in accordance with overall franchise and business plans

Identify new and emerging technologies/applications resulting in the expansion of existing markets and/or the development of new markets

Provide sales support for products and services via collateral/literature, product training and product demonstration models

Understand and meaningfully convey competitive strategies and tactics

Be the expert in market trends and drivers

Develop and execute regional product launches and track success post launch

Develop and execute channel strategies by market segment

Actively participate in strategic planning, product extensions and potential acquisition issues by leading customer/field input and identifying new product opportunities

Ensure budget attainment through strong pricing management across segments and appropriate market mix

Clear communication and effective training on market development processes are critical to the success of market development programs. This role will involve providing:

-Support during field and customer education programs,

-Training may include developing training presentations to drive awareness and effectiveness in the execution of the market development function in the field,

-New sales hire training, national sales meetings, and customer training opportunities as they arise in addition to weekly/ monthly sales communication and program updates.

Position Description & Requirements

Requirements:

BS / BA in business, marketing, communication, engineering or health sciences; MBA preferred

1-3 years’ experience in sales/marketing/market development; healthcare experience required specifically medical device preferred

Experience with medical community and understands the basics of medical education

Dynamic leader with the ability to collaborate effectively within the organization and externally with customers

Strong interpersonal and selling skills with customers (physicians, staff, sales team)

Strategic and innovative thinker, able to build programs from scratch without a template

Persuasive and compelling speaker, able to generate stakeholder support to drive ideas through execution

Able to help determine product/program positioning and create promotional/launch programs

Proven ability to develop and facilitate product/ program training sessions to small and large groups

Strong organizational skills to manage multiple tasks in a fast-moving environment

Able to work autonomously or in a team environment

Able to develop and execute programs with physicians and customers

Proficient in MS Office suite of products

Company Overview
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