Senior Marketing Manager

Job opening: marketing jobs, jobs in Lagos, Nigeria

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Senior Marketing Manager
Location: Lagos
Last update:

Ad description

GE Oil & Gas is a world leader in advanced technologies and services with 43,000 employees in more than 100 countries supporting customers across the industry - from extraction to transportation to end use. Our unrelenting commitment to the environment, health and safety, quality and integrity defines us: it's The Way We Work. We develop smart solutions for our customers across the oil and gas value chain delivering the innovation, customized service solutions, training programs and technology that helps them to maximize their efficiency, productivity and equipment reliability.

Job Title: Senior Marketing Manager


Job Field
Sales, Marketing

Role Summary
The Senior Marketing Manager demonstrates accountability for functional, business, and broad company objectives.
In this role you will integrate and develop processes that meet business needs across the organization, manage complex issues within area of expertise, be involved in long-term planning, and contribute to the overall strategy.

Essential Responsibilities
Utilizes Gold Standard marketing practices and skills to develop and execute the marketing plan for a GE Oil & Gas in Sub-Saharan Africa. Responsibilities include VOC gathering, Marketing, Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success
Employs market research, industry trend analysis, market share and competitive analysis, country assessments, in determining and developing commercial strategy for a product portfolio in SSA region
Drive adoption of regional marketing strategy with global product and business teams.
Evaluate and make recommendations to the leadership on disruptive technologies, new trends, and other events.
Promote and support innovation efforts including the incubation and commercialization of new technologies and business models, and explore new segments and customers.
Drive functional tools and processes for segmentation, value proposition development, and Voice of Customer activities. Support programs to develop differentiation, targeting and positioning strategies to drive growth and segment penetration.

Qualifications and Requirements
Minimum of a Bachelor's Degree from an accredited University or College in Engineering, Business, Marketing, or related field.
8 years' experience working with the marketing analytic organization
Comfortable to huge data sets, creative in power point presentations
Very strong on excel dashboards creation
Broad range of Marketing skills: from strategic marketing, product positioning, Life-Cycle management, future offerings to commercial marketing customer activation, distribution models
Influencing skills: ability to motivate individuals and demonstrate organizational influence across all level of the organization
Clear communicator: able to translate complex situations into easy-to-understand elements, strong oral and written communication skills
Change management: proven record of assessing the need for change, developing and implementing change
Innovative: develop new ideas through collaboration and execute on creative ideas
Previous experience in Marketing or Market Development preferred
Ability to work independently
Strong analytical and organizational skills
Ability to think expansively, innovatively and laterally in a global, complex environment.
Integrity: accepting and adhering to high ethical, moral, and personal values in decisions, communications, actions, and when dealing with others
Clear thinker with an ability to focus on the "critical few" issue, priorities. Able to communicate messages clearly and concisely. Ability to translate strategy into business objectives.
Able to build a connection to key stakeholders and establish credibility quickly
A valid NYSC discharge or exemption certificate will be required.
Must have valid authorization to work full-time without any restriction in Nigeria


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