Digital Marketing Executive

Job opening: marketing jobs, jobs in Lagos Mainland, Lagos, Nigeria

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Digital Marketing Executive
Suggested salary: NGN 95,000
Location: Lagos Mainland, Lagos
Last update:

Ad description

We are a leading property development company looking to expand its footprints in the digital world by targeting the social media market as we introduce some of our products.

Our company is successful, through the diversification of its portfolio in developing properties for both residential and commercial purposes.We are currently looking for motivated and savvy digital marketing executives to play a huge part in expanding our online presence.

Passion for brand building and creativity are required for this role. Discipline in execution and follow up of campaigns to achieve desired results is a strong requirement. Strong skills in online marketing, branding, social media marketing and copywriting are desirable. Prior experience and training in online brand building would be a strong credential. Abilities and aptitude in sales, business development, customer interaction and relationship would be appreciated.



ROLE RESPONSIBILITIES

Plan and execute all webs, SEO/SEM, marketing database, email, social media and display advertising campaigns.
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Instrument conversion points and optimize user funnels.
Collaborate with agencies and other vendor partners.
Evaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriate.



POTENTIAL KEY RESULT AREAS INCLUDE:

End to end execution of marketing projects and campaigns, including ideation in various media and measurement and analysis of impact.
Execution of Search Engine Optimization on a continuous basis and Social Media Marketing Efforts.
Creation and execution of SMS and Email based marketing campaigns.
Continuous review and active management of website and other online assets.



REQUIREMENTS

A degree or equivalent in the marketing or a related field.
Proven working experience in digital/online/social media marketing.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Excellent content generating skills.
Knowledge of graphics applications is an advantage.
Experience in optimizing landing pages and user funnels.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints will be an advantage.
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement.
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