DIGITAL MARKETING MANAGER

Job opening: marketing jobs, jobs in Ikeja, Lagos, Nigeria

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DIGITAL MARKETING MANAGER
Suggested salary: NGN 95,000
Location: Ikeja, Lagos
Last update:

Ad description

• oversee the digital marketing strategy for the company.
• Cost-effective SMN lead generation in support of assigned brand activities.
• Brand-building and awareness campaigns strategy development conceptualization and proposals.
• Weekly environmental scan/ desk research on competitive brand and product campaigns on a global scale.
• Devising strategies to drive online traffic to the company website and other designated sites/ SMN
• Tracking conversion rates and making improvements to designated website/ SMN.
• Developing and managing digital marketing campaigns.
• Utilizing a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company and assigned brands.?
• Managing online brand and product campaigns to raise/ increase brand awareness.
• Managing the redesign of the assigned website/ SMN.?
• Improving the usability, design, content and conversion of assigned website/ SNM?
• Responsibility for planning and budgetary control of all digital marketing.?
• Evaluating customer research, market conditions and competitor data for assigned brand and the company.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Qualifications and Requirements:
• Bachelor degree in Marketing, Mass Communication, Business Management or any related Discipline.
• Experience managing PPC, SEO and Affiliate programmes.
• Strategic thinker with hands-on implementation skills.
• People management experience.
• Excellent communication skills both written and verbal.
• Extensive experience in managing external suppliers and partners.
• Strong stakeholder management - relationship builder and influencer.
• Proven experience of working within a large international company.
• Highly self-motivated and able to work on own initiative with minimum direction.
• Experience of Microsoft Word and Excel.
• A clear understanding of the brand you are to work on.
• Good levels of numeracy.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in ecommerce, SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role.
• Expert in full marketing mix and brand management.
• Extensive experience in using online key performance indicators to drive campaign planning.
• Working knowledge of analytics tools.
• Proven copywriting and proofreading skills.
• Strong budgetary skills.
• Strong project management skills.
METHOD OF APPLICATION: Qualifies Candidates should forward their CV to our email.
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