Creative Director / Social Media Executive

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Creative Director / Social Media Executive
Location: All Nigeria
Last update:

Ad description

Job Description:

  • The Creative Director will be responsible for delivering a consistent voice for all company assets, including website copy, newsletter articles, advertisement, etc.
  • Develop print, electronic and web communication to support company goals and client needs, evaluating and building upon PR and Marketing strategies.
  • He/She will also participate in concept development for various communications channels, developing ideas and messages to persuade at various points of contact with company products and services.

Responsibilities:

  • Write copy for clients' ads, brochures, TV spots, radio, and other forms of advertising
  • Research the technical properties of products
  • Determine what makes products appealing to consumers and develop unique, new concepts
  • Conceive, develop and produce effective advertising campaigns
  • Work with account executives to determine client needs and budget.
  • Ensure campaign stays within budget.
  • Create and present storyboards of ideas, Work with art directors to create ideas.
  • Write clear and persuasive copy for websites, brochures, ads, and other means of advertising
  • Update digital media with timely content
  • Perform search engine optimization techniques
  • Oversee campaigns from production to completion
  • Revise, edit, and proofread content as needed or directed by client.
  • Respond to feedback in a timely manner.
  • Work within tight deadlines.
  • Cast actors for TV and radio work, including voiceovers.
  • Monitor and change advertising campaigns to change effectiveness.
  • Check copy for spelling and grammar errors.
  • Work with media planners/buyers and the production department to fully develop the advertising campaign.
  • Research competitors and keep abreast of market trends.
  • Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.
  • Work with designers, illustrators, printers, photographers and production companies to complete the campaign.
  • Write press releases advertising new products.

Qualifications/Experience:

  • Experience in an advertising agency, creating copy for different channels
  • APCON certification
  • Skills and Competencies Proficient in the use of word creating/editing tools (MS Office)
  • Ability to understand the attitude and behavior of target customers
  • Exceptional creative writing abilities
  • Digital marketing and engagement experience
  • Firm grasp of social media platforms for business and promotions
  • Excellent communication skills both orally and in writing
  • Excellent interpersonal skills
  • Good IT skills
  • Presentation skills
  • Initiative & Creativity
  • Ability to prioritize and plan effectively
  • Awareness of different media agendas

job.naij@gmail.com
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