Permission Marketing

For sale: books, cds, dvds, hobby, leisure and sports in Nigeria

Permission Marketing | Books, Cds, DVDs For sale at  All Nigeria
Share on
Permission Marketing
Price in Naira: NGN 199,899
Location: All Nigeria
Last update:

Ad description

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.Instead of annoying potential customers by interrupting their most coveted commodity — time — Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale.In his groundbreaking book, Godin describes the four tests of Permission Marketing:1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating?2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?4. Once people become customers, do you work to deepen your permission to communicate with those people?And in numerous informative case studies, including American Airlines’ frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

Address: 34, Mcnell Rd, off Montgomery Rd, Yaba, Lagos, Nigeria
08038329323
info@talkingbookz.com
ATTENTION! Do not make any advance payments to any seller on Mobofree, not even for delivery! You may get scammed by unfair seller. Please report abuse to help us stop scam! To keep yourself safe, make sure to follow our Safety tips!

Social comments

Similar ads

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authen ticity Is the Best Marketing of All
Price: NGN 2,600

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authen ticity Is the Best Marketing of All

Seth Godins three essential questions for every marketer: Whats your story? Will the people who need to hear this story believe it? Is it true? All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes bet...
Waiting for Your Cat to Bark? Persuading customers when they ignore marketing
Price: NGN 2,000

Waiting for Your Cat to Bark? Persuading customers when they ignore marketing

Evolving from the premise that customers have always behaved more like cats than Pavlov’s dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emergin...
COMPENSATION PLAN PERFECTO--EVERYTHING YOU NEED TO KNOW ABOUT NETWORK MARKETING COMPENSATION PLANS (with MRR)
Price: NGN 2,000

COMPENSATION PLAN PERFECTO--EVERYTHING YOU NEED TO KNOW ABOUT NETWORK MARKETING COMPENSATION PLANS (with MRR)

Discover The Secrets To Finally Understanding Compensation Plans! How To Use Facebook To Whip Your Market Into A Money Machine! This book contains helpful information that reveals all you need to know about network marketing compensation plans. And...
NETWORK MARKETING LIFELINES--EVERYTHING YOU NEED TO KNOW ABOUT UPLINES AND DOWNLINES (with MRR)
Price: NGN 2,000

NETWORK MARKETING LIFELINES--EVERYTHING YOU NEED TO KNOW ABOUT UPLINES AND DOWNLINES (with MRR)

Attention: Do you find it difficult to understand all the ins and outs of your business? Discover The Secrets To Network Marketing Success! Everything You Need To Know About Uplines And Downlines How would you like to be able to finally unders...
Social Media Marketing For Dummies
Price: NGN 3,850

Social Media Marketing For Dummies

Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers....
Affiliate Marketing Success Tips-Buildi A succeesful Marketing Business
Call for price

Affiliate Marketing Success Tips-Buildi A succeesful Marketing Business

How to build a successful affiliate marketing business!Available in Affiliate Marketing Success Tips-Buildi A succeesful Marketing Business (300)Details Affiliate marketing is one sure way to build your...
Network Marketing Superstar-How To Get Started And Succeed In Network Marketing
Call for price

Network Marketing Superstar-How To Get Started And Succeed In Network Marketing

Discover The Proven Steps To Get Started And Succeed In Network Marketing And Build A Big Team! Find Out The Steps And Actions You Need To Take To Become A Network Marketing Superstar! This e-book is a very helpful tool for anyone looking to succeed...
Ten Deadly Marketing Sins: Signs and Solutions
Price: NGN 7,750

Ten Deadly Marketing Sins: Signs and Solutions

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. T...

More on MoboFree

Posted by
TalkingBookz TalkingBookz
Nigeria

2403 ads posted

MoboFree trust level
Has a confirmed email
User is a member for at least 90 days
08038329323
Tell seller that you found ad on Mobofree.com!
Please read safety tips
  • Never pay ANYTHING before purchasee
  • Try to meet at a safe, public location
  • Check the item before you pay money for it
Contact seller







Report

Latest activities