Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
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The global phenomenon,
embraced by business worldwide and now published in more than 40 languages.
In the international bestseller Blue Ocean Strategy, W. Chan Kim and
Renee Mauborgne argue that cutthroat competition results in nothing but a
bloody red ocean of rivals fighting over a shrinking profit pool. Based on a
study of 150 strategic moves (spanning more than 100 years across 30
industries), the authors argue that lasting success comes not from battling
competitors, but from creating "blue oceans"âuntapped new market
spaces ripe for growth. Such strategic moves, which the authors call âvalue
innovation,â create powerful leaps in value that often render rivals obsolete
for more than a decade.
Blue Ocean Strategy presents a systematic approach to making the
competition irrelevant and outlines principles and tools any company can use to
create and capture their own blue oceans. A landmark work that upends
traditional thinking about strategy, this bestselling business book charts a
bold new path to winning the future.