All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authen ticity Is the Best Marketing of All

For sale: books, cds, dvds, hobby, leisure and sports in Nigeria

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authen ticity Is the Best Marketing of All | Books, Cds, DVDs For sale at  All Nigeria
Share on
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authen ticity Is the Best Marketing of All
Price in Naira: NGN 2,600
Location: All Nigeria
Last update:

Ad description

No Need To Pick Up The Order Yourself. When You Shop Online The Order Comes Straight To You. Buy All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authen Ticity Is The Best Marketing Of All
Seth Godins three essential questions for every marketer: Whats your story? Will the people who need to hear this story believe it? Is it true? All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen thats virtually the same car. We believe that $125 sneakers make our feet feel betterand look coolerthan a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers dont talk about features or even benefits. Instead, they tell a storya story we want to believe, whether its factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. Thats a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, its time to embrace the power of the story. As Godin writes, Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didnt invent storytelling. They just perfected it.
If you are in Lagos and order before noon, you can have your order the same day for 1000NGN!
Pay on delivery.
We ship anywhere in
Nigeria including Lagos, Kano, Ibadan, Kaduna, Port Harcourt, Benin,
Maiduguri, Zaria, Aba, Ilorin and other cities.
Contact us:
Phone:
BB Pin: 2A3E639F

ATTENTION! Do not make any advance payments to any seller on Mobofree, not even for delivery! You may get scammed by unfair seller. Please report abuse to help us stop scam! To keep yourself safe, make sure to follow our Safety tips!

Social comments

Similar ads

All the Best, George Bush
Price: NGN 2,912

All the Best, George Bush

Though reticent in public, George Bush has openly shared his private thoughts in his correspondence throughout his life. Organized chronologically, this volume begins with eighteen-year-old George’s letters to his parents during World War II when he...
How to Read the Bible for All Its Worth
Price: NGN 2,800

How to Read the Bible for All Its Worth

Best Deal At Your Figertips. Don't Miss The Chance To Buy How To Read The Bible For All Its Worth Nationalwide delivery (Lagos, Kano, Ibadan, Kaduna, Port Harcourt, Benin,Maiduguri,Zaria, Aba, Ilorin and other areas.) Conact us: Address: AllBooksAnd...
Gonzo Marketing
Price: NGN 1,999

Gonzo Marketing

Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet…and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the w...
Permission Marketing
Price: NGN 1,999

Permission Marketing

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV...
How to See Yourself As You Really Are
Price: NGN 3,277

How to See Yourself As You Really Are

HIS HOLINESS THE DALAI LAMA REVEALS THE KEY TO ACHIEVING HAPPINESS AND A MEANINGFUL LIFE.In How to See Yourself as You Really Are, the world’s foremost Buddhist leader teaches listeners how to recognize and dispel misguided notions of self and embrac...
Social Marketing: Business Marketing Online with Social Media
Price: NGN 2,191

Social Marketing: Business Marketing Online with Social Media

In the Space Age, people believed that by the 21st century we’d all have 20 hour work weeks. Isn’t that ironic? For most people technology means less personal time and more work. Social networks, social media, bookmarking sites and online forums are...
Money: Who Has How Much and Why
Price: NGN 1,999

Money: Who Has How Much and Why

On the publication of Andrew Hacker’s instant classic and bestselling Two Nations: Black and White, Separate, Hostile, Unequal, Newsweek described him as a "political scientist doing with statistics what Fred Astaire did with hats, canes, and chairs....
Big Money Marketing Experts
Price: NGN 2,191

Big Money Marketing Experts

This program is ideal for commissioned salespeople, entrepreneurs, network marketers or independent professionals. James reveals his secrets that led him to be awarded Most Outstanding Performance (twice) and #1 in New Account Openings (twice), while...

More on MoboFree

Posted by
Chukzbook Chukzbook (28)
Lagos, Nigeria

430 ads posted

MoboFree trust level
Has a confirmed email
User is a member for at least 90 days
Has a confirmed photo
07032212481
Tell seller that you found ad on Mobofree.com!
Please read safety tips
  • Never pay ANYTHING before purchasee
  • Try to meet at a safe, public location
  • Check the item before you pay money for it
Contact seller







Report

Latest activities