successfull and good listings how can they must be created?
give attractive words use for ads
Enclose Full matters in Short ,Sweet & Clearly with attractive Slogan
Highlight what makes your business, product, or offer unique
Do you offer special menu items? A large selection of products? Tell people! Highlight features that make your business stand out from the competition.
Include prices, deals, and exclusives
If you have something special to offer, make sure your customers see it. People are usually searching to make a decision about something. Give them what they need to help make their decision.
Tell your customers what they can do
Are you selling? Tell them they can buy. Are you offering? They want to receive. Strong verbs like Call today, Purchase, or Make an appointment tell your customers what they can expect to do when they see your ad.
Include relevant search phrases in your ad text
This can catch the attention of the people who searched for words related to your business, and it shows that your ad is related to what they want.
Match your ad to your website
Make sure the promotions or products in your ad are also mentioned on your website. If visitors don't find what they expect to see when they reach your site, they may leave.
Keep it professional
Polish up your ads by double-checking your spelling and grammar. Fill in both description lines, and try capitalizing the first letter of each word in your headline to draw attention to your ad.
Make your ad stand out:Classified ads that use graphics, borders and photos usually attract more eyes than run-of-the-mill text only ads. Just check the paper - every day there are listings that stand out from the others. Some of the most useful features we offer to do this are the 'Featured Ad' and Web Graphic options for your Online ad and adding a photo (where applicable) in Print. Also, don't forget to use a headline that grabs the reader's attention.Make your copy complete: This means two things: know what is important to people browsing in your classified category, and make sure you touch on those points; and use complete sentences - they're easier to read than a series of phrases and random words. Putyourself in the customer's place. If you were browsing the classified ads, what would grab your attention? What words or phrases would make an ad stand out from the rest for you?State a price or a range: Quote a price, even if it's high or low. If you're high, explain why it's worth it (for example: one of a kind, luxury item, hand-crafted,etc.), and if it's low, be sure to mention that it is a great deal and also explain why the price is so low (for example: moving, quick sale, special purchase).Include a point of contact: It goes without saying, but if you have no way for a reader to contact you in the ad, you're not going to get a response. Include multiple forms of contact such as a home and cell phone number or your email address. Also, if you are only available to answer a call during certain hours, make sure you state that in your ad (for example: call after 9pm, leave a message, etc.)Specify brand names: If you are selling name brand merchandise, be sure to name the brand (and model, if pertinent) in the ad - the more specific the better. People want to know exactly what it is you're selling before they call and the more information you can provide, the better. Think of it as if you are a customer in a shop, would you prefer to know the specifics of a productor just a general idea of what it is?Let white space in print work for you:This is an important layout element in classified advertising because the average classified page is heavy with small type. The more "empty" space in your ad, the more it will naturally be noticed. Boxing an ad (adding a simple border around it) automatically creates white space around it, which in turn automatically draws the eye.Urge the reader to act now:By ending your ad with a call to action such as "12 hour sale," "this week only," or "call now, won't last long"," you add extra incentive for the interested buyer to callyou first.Checklist - Every classified should include at least the following:• Sale date or days and hours• Price• Make and model• Size and color• New, used or reconditioned• Service or warranty• Name, phone number• Address or directions to location.Edited by Alynna09 / 18 Mar 2015 07:28
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